Highlights In this video:
In this video, we’ll cover easy ways to boost conversions on your website:
– Your CTA, or call-to-action, is vital to boosting the conversion rates on your site. It needs to stand out, & be easy to find & respond to. Maybe change the color, or design, or placement. Just make sure it’s noticeable!
– Try A/B testing. If you’ve never worked with it before, you’ll find it’s a great tool for discovering what’s working or not. An example would be Hotjar, because it’s pretty user-friendly, & allows you to see what you could try to change to make your website more successful.
– Personalize the ”contact us” page, & maybe post a survey, so you can get feedback from your customers. This will help you understand what they like or want.
Social proof is an excellent way to boost your conversions. People love reading reviews & testimonials. They generate confidence, which eventually translates to sales.
– Finally, pay attention to your analytics! It doesn’t matter if it’s Google analytics or any other platform, it’s really important to check regularly, so you’ll know what’s working & what needs to be updated or changed.
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