Today I’m going to share with you a quick hack that’ll help you rank for more long-tail keywords.
RESOURCES & LINKS:
Google Search Console? https://search.google.com/search-console
So if you already have it, make sure you sign up for Google search console. It’s a free app from Google, that tells you any errors you have on your website, what keywords you’re ranking for, and things that you can do to improve your SEO rankings. Once you go through and install Google search console, you’re off into the races.
You’ll see a report that looks something like this, but for your website. Now, I want you to click on open report. From there, I want you to click on pages, and this will show you all the pages that are driving traffic to your website. And you can click on any page. So for this one, let me click on what is affiliate marketing.
This is my page on affiliate marketing, it gets traffic for a lot of random key terms. Some of the queries that are ranked for, you just click on queries. Once you click through on the page, and it’ll show you a list of all the queries that the page ends up ranking for.
So one of the queries that I ended up ranking for is affiliate marketing. So, let’s go to Google and type in the keyword affiliate marketing. As you can see here, I’m up there at the top and already ranked for affiliate marketing, which is great, but there are other terms that I could rank for, that are longer variations of that term.
See, if you rank on Google for the head term, that short variation or whatever term all ready, you can easily get traffic for longer variations of that term. So, then you would want to go to Uber suggest, and type in the term that you’re already ranking for. So in this case, I would type in affiliate marketing, and it’ll end up giving you data on that term, such as the search volume, trends and other keywords.
Now what I want you to do is click on view all keyword ideas. And this will give you a list of other keywords, affiliate marketing for Amazon, affiliate marketing Amazon, with Amazon, affiliate marketing programs, companies with affiliate marketing, affiliate marketing for beginners, affiliate marketing companies. So I could end up creating articles around a lot of these terms.
So let’s look at, let’s say affiliate marketing for Amazon, because there’s a lot of different variations of that. And if you add them up, it can add up to a lot of traffic. So if I type in affiliate marketing for Amazon, let’s see, check this out. Neil Patel, nope, nope, I’m not ranking there. I’m not ranking anywhere to be found, CNBC.
In essence, I went all the way down to page one, wasn’t there at all. Page two, wasn’t there. Why is this? because I don’t really have any articles on affiliate marketing for Amazon. So what I would do is, go into my WordPress, and go and create an article on affiliate marketing for Amazon. Now here’s the trick.
See, when you go back to the Uber suggest report, that’s actually the article. So if you go back to the Uber suggest report, which looks like this, there’s going to be a lot of variation. Some of them are going to be similar. Some of are going to be different. But all the similar ones you want to combine into one article. Then all the other ones that are also similar, you want to combine into a different article. And you want to keep doing that. You may then end up having three, or four, or five additional articles around that main topic.
So in this case, it’d be my article on affiliate marketing. And you’ll want to modify this article and link out to, those other articles that you have on the same topic that go more in depth on subtopics. When you do this, Google will say and see in their head, Hey Neil all ready ranks for affiliate marketing, his site’s very relevant to it. He now has more in depth articles on affiliate marketing that are on more granular topics like Amazon affiliate marketing, or how to get started with affiliate marketing.
And by linking out to them from this page that already ranks for the head term, what you’ll find is, you’ll also quickly start ranking for the longer tail variations as well. So that’s it, follow that, and you’re going to start getting higher rankings for long-tail variations, and you’re going to start seeing more and more traffic.
Ensure these longer-tail terms don’t get as much traffic as the head terms, but when you add them all up, it actually generates more traffic in most cases than just the head term.
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