http://bit.ly/1i0DEbM More and more local businesses want to create a stronger online presence and get better rankings in search engines. If you want to rank in search results for a specific keyword, you need to get quality inbound links from local websites. For maximum SEO results, your link building strategy should focus on local business directories, niche business directories, and social media.
The first step in promoting your local business on the Internet is to optimize your website for local searches. Add you contact details and a short description of your business on your corporate website. Include your street address, city, and state at the footer of all pages of your site. Tell your customers about your products and services.
Create a blog within your website and add relevant content. Include keywords that are related to your business. Add a contact page to interact with your potential customers. Encourage them to leave feedback and write product reviews.
If you have an ecommerce store, you can request links from the manufacturers you do business with. You should also contact your local chamber of commerce and request a link to your website. If you are a service provider, look for local charter organizations within your niche. Advertise your products and services on related blogs. Some of these websites sell ad space for related services. For example, if you sell pet accessories, look for blogs directed at pet owners.
Join local business organizations and activity groups. Some of these companies have high ranking websites where you can buy ad space or publish articles related to your business. Add them to your list of places to send press releases. Contact local newspapers and advertise your company. They are always looking for local businesses to highlight.
Another great way to get backlinks to your website is to write interesting press releases that could be published by local and national news outlets. You can offer discounts or gifts through press releases. If you have a story that you think would be of interest to your community, get in touch with a reporter. This strategy will bring local recognition for your company.