http://bit.ly/1i0DEbM Link diversity plays a vital role in search engine optimization. Creating a natural backlink profile is becoming more and more important. Google wants its rankings to reflect the needs of its users. Therefore, you have to use legitimate link building strategies in order to achieve a top position in search results. In other words, you must focus on making you link profile look as natural to the search engines as possible.
Start by checking your existing links. Remove those that don’t look natural. Look out for backlinks in bad neighborhoods. There are many online tools that can help you find links pointing to your site. This way you will be able to figure out which links are beneficial for your website and which should be removed.
Vary your anchor text. Using only one keyword or key phrase and building links with the same anchor text will eventually hurt your rankings. It is advisable to build links that have different versions of your desired anchor text. Target multiple keywords when building your anchor text. For example, if you are selling sports shoes on your website, use different variations of your anchor text such as “tennis shoes,” “women’s sports shoes,” “football shies” and “running shoes.”
Get different types of links to your website. Try to obtain backlinks from directory listings, social networking sites, blogrolls, sponsorships, professional associations, forums, and guest posts. Don’t focus solely on one type of link. You also need to maintain a steady flow of links pointing to your pages.
Don’t forget about your internal pages. Don’t link only to your homepage because it will look suspicious. In addition, your homepage might not offer the kind of information that a potential customer is looking for. Choose the most important inner pages and link to them. This way you will help both search engines and human visitors find your content easily and get the information they want.
Add your site to as many web directories as possible. Directory submission can help in diversifying your link portfolio. There are premium directories, niche directories and local business directories. Choose those that are relevant to your website and submit your listing. Add a keyword rich description of your site and provide your contact details. Web directories are hosted in different locations around the world, so you will get backlinks from a number of unique domains and IP addresses. If you want to diversify your links, start using guest posting, blog commenting, article submission and other techniques that have proven their efficiency.