Checking a website's backlinks, hyperlink textual content, and area authority

Get Your FREE The Beginners Guide to SEO

In a fast-paced, dynamic field such as SEO, it is crucial to stay well-informed. Even seasoned SEO experts understand the need to keep on learning lest they become obsolete. Emerging trends. Algorithmic changes. Technological advancements. These are some of the few things every SEO professional should be watching out for. But if you haven’t been keeping an eye on these for whatever reason, don’t worry. We’ve got your covered.

Download Now

Checking a website's backlinks, hyperlink textual content, and area authority

5



Part of our post “Have I Been Hit with a Penalty by Google?”, A.K.A. “Why has my site’s ranking in Google dropped dramatically?”:
http://conversioninsights.net/check-google-ranking-penalty

This video shows me using Open Site Explorer to check the source of the backlinks to a site, along with the link text used. OSE also gives the site’s domain authority, so I use the Moz Toolbar’s “SERP Overlay” to check this against competitors for a particular relevant search phrase.

source