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Climate Channel Implements Google Stack for Programmatic Video and Show Administration

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By BeetTV Last updated Mar 25, 2020

Weather Channel Implements Google Stack for Programmatic Video and Display Management from Beet.TV. Like this? Watch the latest episode of Beet.TV on Blip! http://blip.tv/beettv/watch

𝙝𝙤𝙬 𝘾𝙖𝙣 𝙄 𝙍𝙖𝙣𝙠 𝙈𝙮 𝙒𝙚𝙗𝙨𝙞𝙩𝙚 𝙒𝙞𝙩𝙝𝙤𝙪𝙩 𝘽𝙖𝙘𝙠𝙡𝙞𝙣𝙠𝙨? 𝙃𝙤𝙬 𝙏𝙤 𝙍𝙖𝙣𝙠 𝙆𝙚𝙮𝙬𝙤𝙧𝙙…

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CHICAGO – In one its first implementation with a major publisher, Google Stack has been intergrated into the Weather Channelapos;s digital operations says Curt Hecht, Chief Revenue Officer, in this interview with Beet.TV In this interveiw, he explains how programmatic selling of video and display assets are now being powered by Google. Google Stack became implemented on the giant site on September 1. Hecht is participant in the Beet.TV Online Video Advertising Summit taking place in Chicago today (9.25)

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