When it comes to SEO, you need to apply two approaches: the analytical, algorithmic approach of engineers vs the psychology-driven approach of marketers. In this webinar, Viola Eva, Robert Niechcial, and Craig Campbell discuss SEO’s favorite, links — but from the technical perspective.
0:00 Topic Overview & Introduction
2:55 Content vs Links: Where Do Our Guests Stand?
5:18 Links: Why They Matter in Search & What Makes a Good Link
12:56 Should You Invest More in Quality Content or Quality Links?
18:40 Does Link Outreach Still Work?
21:30 How to Choose Prospects for Link Outreach?
28:14 Link Toxicity, Links from Spammy Websites, and PBNs
32:39 What Link Building Techniques Do Our Guests Use?
39:15 The Workload of Link Building
43:05 Paying for Links
45:37 Manual Link Penalties & Algorithm Updates
48:27 Getting Natural links to High-Quality Content
53:03 Coming to Terms with the Necessity of Link Building
Transcript and slides → https://www.semrush.com/webinars/content-vs-links
SEMrush Link Building Tool → https://www.semrush.com/link_building
SEMrush Backlink Analytics → https://www.semrush.com/analytics/backlinks/overview
SEMrush Backlink Audit Tool → https://www.semrush.com/backlink_audit
SEMrush Backlink Gap → https://www.semrush.com/_compatibility/gap/backlinks
Bulk Backlink Analysis by SEMrush → https://www.semrush.com/batch
Related webinars → https://www.youtube.com/playlist?list=PLV7hU9BBDbaR5oLOprBCyIYRGLjrpf1ng
More webinars → https://www.semrush.com/webinars
Read more → https://www.semrush.com/blog/google-penalty-unnatural-inbound-links/