Should you install an SSL Certficate on your local business website?
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There is a lot of confusion about SSL or http vs https and how that effects Google rankings or SEO rankings.
In this video I go into detail based on my experiences and those of other small business owners.
In short, I don’t recommend converting an existing domain because it can cause a temporary drop in rankings, its expensive and risky.
A new domain without any history is fine, but still kind of a pain.
Keep in mind this ONLY for organic ranking and has no effect on Google My Business or Google Maps rankings. So be careful what you read. Are they talking about Local Businesses or just websites out on the Internet. There is BIG Difference.