To some digital marketers, “public relations” might sound more like a traditional marketing strategy. In a technical sense, it is.
But in the context of link building, the term simply refers to the practice of using the same methods to get backlinks that you might use to get press.
One of the best ways to do this is to get cited as a source in a news article or other online content.
In the past, the only way to do this was to hire a publicist with connections to journalists and prominent publications.
If you’re one of those people that finds other parts of SEO easy then this backlink method is for you, but be prepared to put in some time and follow the steps.
Today, you can eliminate the need for this third-party help by signing up for Help A Reporter, or HARO. This service allows journalists to put out calls for sources within their daily newsletter.
Unfortunately the free version of HARO just lets you sign up for all categories now and you’ll need to pay a small fee to get the filtered list.
So with this in mind lets get to todays Action Steps
Sign up to HARO here
Wait for the first email from them to hit your inbox – Set alerts as you need to act fast
Filter that list to your requirements (eg Marketing publications)
Reply to them with your elevator pitch press release. Don’t attach folders/files or pictures to your email as it won’t reach them and it could look like spam
We’ve got something big coming for you on this very topic so stay tuned 😊