SEO is one of the most powerful tools to bring organic (free) traffic to your site 📈 This video will teach you about SEO tools and best practices.
Search Engine Optimization (SEO) is one of the best ways to get consistent traffic flowing into your site. Traffic from the non-paid search results is known as Organic traffic, which makes up the vast majority of traffic to most websites. If done properly, SEO can help you to rank high in search results, and generate organic traffic to your website.
To benefit most from SEO, you need to make sure you have relevant and evergreen content, while always keeping in mind what your audience searches for (covered in our Keyword Research video). You also need to ensure your site is optimized for search engines (we talk about that in our video on “Technical SEO Improvements”).
The concept of SEO is simple, but it does take work. Search engines use algorithms to decide how to rank search results, which is part of their “secret sauce”, so while there’s lots of great advice out there (some of which comes from the search engines themselves), there’s also a lot of bad advice. Following SEO best practices will ensure your site has everything Google, Bing and all other search engines expect to see.
1:27 Pay Attention to Your Website’s SEO Health
2:11 Build Backlinks to Your Website
2:24 Get Your Content in Featured Snippets
3:23 Use Analytics Data to Find Under-Performing Pages (& Vice Versa)
4:22 Optimize Your Best Traffic Sources
5:08 Steal Your Competitors’ Traffic Sources
📚Other useful guides to improving your SEO
🚀For more information on SEO, check out our blog post:
🧑🏫Learn about what SEO is and why you should be focussing on it
🔗9 EASY Link Building Strategies (That ANYONE Can Use) by Ahrefs:
🔗50 Local Link Building Tactics for ANY Budget by Loganix:
🔗60+ Link Building Techniques Checklist by Mangools:
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#SEO #SearchEngineOptimization #SEOBestPractices