This screencast shows the immediate effect of the annotation of a product offer in GoodRelations.
In the short demo we model an offer for a specific product using the GoodRelations Snippet Generator, a tool to create GoodRelations markup snippets (RDFa) for copy-and-paste into your HTML pages. Furthermore we illustrate how Google will display the additional metadata on its search engine results pages using the Rich Snippets Testing Tool’s preview. Until then it may take up to 8 weeks depending on a number of signals (e.g. site age, sitemap validity, last crawl date, cross-linkage, other SEO measures).
All that in less than 4 minutes 😉
– GoodRelations Project Page: http://purl.org/goodrelations/
– GoodRelations Snippet Generator: http://www.ebusiness-unibw.org/tools/grsnippetgen/
– Google Rich Snippets Testing Tool: http://www.google.com/webmasters/tools/richsnippets