Apart from keyword rich, high quality content, back links and reviews what other factors can have an affect on your Google ranking? There are a couple of things that you should consider when setting up your site that can have a direct impact on the search engine ranking.
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So far in this mini series we have covered what your landing page should contain, how to write so that your prospective client understands your services and how they can benefit from your treatments. We’ve looked at how to determine what people are searching for and then write epic content, the best information on that topic on the internet, something that will make Google sit up and at notice. We also looked at the important role reviews play in your Google ratings.
There are a couple of things you must consider when your site is being built, failure to ignore these basic factors could spell disaster for your site and your business. All your hard work will be in vein if you don’t ensure your site complies with these two requirements.
Mobile Responsiveness – it doesn’t matter how great your information is, it doesn’t matter if you followed all the steps and clear, benefit driven content. If your site doesn’t look good on a mobile device chances are it won’t be seen.
You must ensure that your web pages are mobile responsive, this means that the content dynamically changes to ensure it looks good and is easy to navigate regardless of whether the reader is viewing on a computer, tablet or smartphone.
In fact, if Google discovers that your site isn’t mobile responsive it actually won’t include your pages in the search results.
Another important factor is the speed at which the page loads. Google doesn’t reward fast load speed but it does penalise slow pages.
One way to ensure optimum load speed it to ensure all the images on your page have been optimized for the web. In other words any high resolution images have been converted and compressed in lower resolution, smaller files that a quick to load.
Also consider that if your site is getting a lot of mobile views you want to reduce the overall size of your page. If you have high resolution images, not only will your page load slowly, it will also chew up the readers mobile data and could also result in excess charges depending on your hosting service.
Now it’s over to you. Is there anything you need to know? Please enter your questions in the comment areas below this video.