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WordPress is setup nicely for SEO, however it never hurts to provide the extra boost.
And that can easily be done with the “WordPress SEO by Yoast” plugin.
Once the WordPress SEO plugin is installed on your website, make sure to update your focus keywords, page titles, page descriptions and other important areas on your WordPress posts and pages.
This is especially important for local SEO, where you can target one specific town or a service area by creating pages targeting each city.
Watch this tutorial which will give you a brief introduction on WordPress SEO by Yoast.