I’ve had a lot of podcasts guests over the past month, and we’ve talked a lot about Google rankings, getting on page one and improving your SEO, which when we say SEO we mean Google.
I get quite annoyed, and my guests shared my frustrations when we hear about businesses paying an SEO company $500 to $1500 per month and not knowing exactly what they are doing for them.
What Does Your SEO Company Do? And when I ask, ‘So what is your SEO company doing for you each month’, I get met with the same response.
“OH, there…UM, doing some Facebook adverts and Adwords and me, and optimising my website, so it gets ranks better”.
Okay, so which parts of the website are they optimising?
“The parts that were not ranking”.
Page One Estie Rand from Episode 54, said it best – If you’re not on page one, there’s no point, and if you’re on page one for something no one is looking for, then it means nothing as well.
If you’re using an SEO company, they should be able to tell and show you exactly what they are doing and when they are doing it. And what results you’re getting, from what they are doing. I’ve had some coaching clients tell me their SEO companies get mad when they ask what they are doing for them each month. Seriously?
This Is What’s Wrong Recently I was talking to someone at a networking event, and when I asked what they did, they said they did social media marketing for small businesses.
And before I could ask my next question, they told me they have only just started and don’t know what they’re doing, but they are getting better.
And right there is the problem with some social media.
Anyone can do it, with or without qualifications. Now don’t get me wrong, I’m sure there are plenty of SEO companies that are very reputable, I’m just frustrated with those that are questionable, and there seems to be more and more every day.
Here’s An Alternative Write Good Content. It is that simple.
Write content for the sort of things people are searching for in your industry or profession. You can use Google Keyword Planner, but here’s an idea I think works just as well.
What questions are friends, family and new acquaintances asking you at dinners and BBQ’s? What problems are people phoning your business about on a regular basis?
The person that answers your phone should be noting down these questions and giving them to you on a regular basis. You should be using these questions as a guideline for writing long articles, Blogs and faqs.
Blog V’s Adwords A blog, for example, answering a specific question is going to do far better than any Adword.
And yes, a potential client may click on the Adword first if it’s at the top of the page, BUT if the Adwords takes them to a page that does not answer the question they were searching for it will annoy them.
Writing Content Is Difficult I know some people don’t like to write, or they don’t feel they are good at writing. If that’s you, you could outsource this process, or find a different medium.
Maybe you should be using video or audio as an alternative to writing.
When I owned my podiatry businesses, I was writing one or two blog articles per week and was also writing for the local paper every month. In addition to this, I was creating videos and audio for my website on a regular basis, so content creation was never an issue, and it still isn’t.
Solution Coming Soon But I know for some it is a big issue, which is why I am developing a solution to solve this problem. I can’t talk much about it right now, but stay tuned.
Bottom line, there are multiple ways to create content, but regardless of what you choose, you need to make sure the content you’re producing is the content people are searching. If you do that, you won’t have a worry in the world.
If you have any questions please send me an email at firstname.lastname@example.org
And if you liked the idea behind this episode about SEO and improving your rankings, you’ll also enjoy:
Episode #55: Why Linkedin Rules Over Other Social Media with Adam Franklin
Episode #54: Marketing by Zooming Out with Estie Rand
Episode #50: Indispensable Marketing with Patrick McFadden
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