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Google Ads Quality Score is the key to ranking higher, without paying huge amounts of money.
You see, when you follow the guidelines and rules set out in this video tutorial, then your Quality Score will increase allowing you to pay less and rank higher.
This has to do with your Ad Rank Formula.
First Let’s turn on our Quality Score Column:
How Can You Find Out What Your Quality Score Is?
Knowing how to find out what your Quality Score is should be a priority.
To view your Quality Score for keywords, you can either hover your mouse over the white speech bubble in the “Status” column of the Keywords tab or add Quality Score information to your statistic columns by selecting the information from “Modify Columns” option from the “Columns” drop-down menu.
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Impacts of Poor and Good Quality Scores
Now that you know what a quality score is, how it is determined, and where to find it, it’s important to also understand what its impact is on your business.
The way it works is that Google AdWords calculates your Ad Rank based on the criteria which provide the Quality Score. This Ad Rank will then determine if your ad appears at all in the paid advertising search results, and if so where it appears.
Obviously, you want the best ad positioning possible, and higher ranked quality ads tend to incur lower costs.
If you’re looking for ways to improve your Quality Score there are a number of ways to go about it, starting with the keywords you have selected.
Personalised keyword research can allow you to gain a better overview of your campaign.