Google Adverts: How To Set Up A Google Show Community (GDN) Marketing campaign – Quick! (Half 2)

by    SEO   Friday, May 8th, 2020

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I’m going to show you a very cool way today, which very few people know about, as to how to leverage this platform. So most of them will throw in a few keywords or a couple of topics or affinity or in-market audiences, and they’ll start running ads. And you find that the thing which you will hear most on the GDN is it’s a waste of money. It doesn’t perform. And the budget is consumed up very quickly.

So what we are going to do is set up a campaign, the Ninja way, the advanced way!

What we are going to do today is target the audience where there is this intersection in the middle. This is where we are narrowing down really, really tightly. So we’re not going very broad. We are just going in that little intersection. Although your traffic is going to go down a lot, the quality is going to be that you will get in front of that right audience and you are going to get some great results.

If you are targeting a local campaign for a local business, let’s say you’re targeting a five-mile radius or 10-mile radius, then this will not work because you are narrowing down too much. If you are running a campaign at a national or international level or multiple countries, then this is going to work like a treat. So let’s go on to our spreadsheet.

Okay. We have a column. First of all, for a campaign you put in the name, I want to come onto that ad group. So each ad group is going to have its own unique name, but I’ve got 2,400 or I could have 10,000, I’m not going to sit here and make up these names, one by one. It’s going to take ages! So I want to show you how we make these up in a second.

All you do is download your set of keywords from your Google Ads keyword planner and import and make one column with all these. So, in this case, we are targeting a fitness gym where we’ve got all these aerobics, pilates, and Zumba classes and all of these kinds of keywords, right? So I’ve got 2,400 I believe.


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