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==IN THIS VIDEO==
We go deep into the world of click through rate optimisation and look at all of the major areas that you can optimise on your site in order to change the way your site looks in the search results. From the basics like updating your meta data to the lesser know Schema.org implementations with JSON-LD.
Structured Data Testing Tool: https://search.google.com/structured-data/testing-tool/u/0/
Valid Structured Markup Types: https://developers.google.com/search/docs/guides/search-gallery
0:00 Favicons mean we don’t know what’s an add any more!
1:12 How do we optimise for a higher CTR?
1:50 What affects how your website is shown in the SERPs?
2:33 Optimising Title Tags for maximum clicks
3:20 Title tag best practice for modern meta data
3:40 Meta descriptions – how to write them for more clicks
4:41 Structured Data – using Schema.org
5:20 Valid types of structured markup
5:50 How to implement schema with JSON-LD
6:35 Don’t use tag manager to inject JSON-LD
6:55 Measure CTR with Google Search Console performance reports
WHO AM I?
I’m Ross Tavendale, the managing director of Type A Media, a creative search agency based in London. I make videos about business leadership, web technology, SEO, PPC and how I turned being a Type A personality into a business.
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Tweeting @rtavs on twitter is the quickest way to get a response or you can email me on email@example.com
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