Regardless of their approach, all search engine algorithms are open to various kinds of manipulation. And there is great interest among website builders in improving their search ranking. Moving from the second to the first page of search results can provide an immediate boost in web traffic and, accordingly, in revenue generate by hosted advertisements. In response, search providers are constantly fighting back at attempts to manipulate their results.
Credits: Talking: Geoffrey Challen (Assistant Professor, Computer Science and Engineering, University at Buffalo). Producing: Greg Bunyea (Undergraduate, Computer Science and Engineering, University at Buffalo).
Part of the https://www.internet-class.org online internet course. A blue Systems Research Group (https://blue.cse.buffalo.edu) production.