by Joe Del Preto SEO Wednesday, March 12th, 2014
Closed Captioning your video will help your Search Engine Optimization. A major benefit to uploading your videos to YouTube is immediate indexing by Google.
However, search engines cannot watch a video, as they are purely text driven. Because of this, video search results with captions and transcripts rank higher in searches. Captions widen your audience segment. Studies have shown that captions increase view times not only for deaf people or for those who know English as a second language, but also for users who watch video in a sound-sensitive environment like a workplace or library. Captions make your video universally accessible. Many of Google’s search priorities favor universal design and a great user experience. Now that you are aware of this, let A Light on a Hill Productions produce your next video and add the captions for you. You’ll be glad you did.