Howdy there marketers. I’m Cirian from clear imaging this is Marketing Bites. In this video series we give you marketing info you can use without any of the fluff. Today we’re talking about “How Link Building Boosts Google Rankings”.
If you were going to boil down SEO to the two most essential actions, it would be:
1) Creating unique and valuable content
2) Getting links to your site
Those are the two most potent by far.
Let’s go over some key information about links.
Links prove your site is good
Let’s face it, only GREAT content gets shared, so the best content has links, and the worst content has no links. That is how Google sees it, and how it is such an effective way to measure if a site is any good or not: are people linking to it?
Links have to come from a ‘potent’ website
To effectively boost your search rankings, you need websites that are ‘potent’ to link to you. Every website has a level of ‘potency’ so to speak in the eyes of Google. It is called ‘domain authority’. Brand new websites have a very low domain authority, and hugely popular sites like BuzzFeed have a very high domain authority. If you got a link from a website like BuzzFeed it would have far greater impact on your search rank than if you got a link from a brand new site.
Links need to be relevant
If you’re a landscaping company and a florist links to you, that link will not have as much effect on your Google rankings as much as a link from The Home & Garden Network would. To effectively impact your search rankings, links to your site need to be potent (as stated above), AND coming from a relevant website.
Links need to be in high volume
Don’t expect to get to the top of Google just because you got 5 links from relevant and potent websites. Google will view a website with 10 links to a website with 100 links very differently. The more the better, as long as they are relevant and potent. Don’t be satisfied by just having a handful, you need to have more than your competitors.
While it is important to get links on other people’s sites to your website, it is also important that your website has outbound links to other websites that are related to your industry/business. A good tactic is to create a ‘resources’ page which has links to related authoritative websites, such as industry associations, licensing boards, etc…
Warning: Don’t buy links
Links occur naturally when companies create awesome content. Companies that don’t want to create awesome content may try to take a short cut and simply buy links from websites. This is against Google’s Terms of Service and can eventually get caught. Always make the assumption that Google is smarter than you are, and don’t try to game the system.
Getting links is a very important part of your digital marketing strategy. You need to be aggressive about getting them but at the same time making sure you follow these best practices.
If you need help with your website my company Clear Imaging has been helping small business owners manage their websites since 2004. We’re super dependable, always answer emails and we get the job done; that is why we’ve been around so long. Come on over to the contact page and let us know if there is anything we can do for you. Until then, God bless and stay safe.