This video will show you how to do local SEO to get free traffic from organic search and Google Maps listings using Google My Business and search engine optimization.
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Optimizing your website for Google local search is different than for a global company. While there is some overlap between traditional SEO techniques like on-page optimization and keyword research, there are additional tactics that apply specifically to local business marketing.
This video is a complete A-Z tutorial. Even if you’re a complete beginner, by the end of this video, you’ll know how to rank your website higher and get more visitors from local searches on Google.
Here’s a breakdown of the step-by-step process to do SEO for your local business.
Step #1. The one thing all local businesses should do for their website.
Step #2. How to setup and optimize your Google My Business (GMB) listing.
Step #3. Local keyword research techniques.
Step #4. On-Page SEO (slightly different for local websites)
Step #5. Building local citations (both structured and unstructured)
Step #6. Link building specifically for local SEO
Step #7. Ongoing activities you can’t ignore
Additional Resources:
► SEO Tutorial for blogs: https://www.youtube.com/watch?v=mz0NGqjkx7Y&list=PLvJ_dXFSpd2s-OV4MiYXV8yhUjKYtW_bm&index=1
► On-Page SEO Techniques: https://www.youtube.com/watch?v=ZWiNz-7gZ24&list=PLvJ_dXFSpd2uduX3mGLgX_uMK6Eqb8VZF&index=1
► Local SEO Blog Post: https://ahrefs.com/blog/local-seo/
► Whitespark List of Citations: https://whitespark.ca/top-local-citation-sources-by-country/
Timestamps:
0:42 What is Local SEO
2:17 Optimize your local website for mobile
2:37 Optimize your Google My Business listing
5:20 Do some keyword research
7:45 On-Page SEO for local websites
11:28 Build local citations
15:03 Build quality editorial links
17:09 Take care of ongoing activities
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