Broken links and broken backlinks can hurt your website’s organic rankings in Google. But there’s an easy way to find and fix all of these SEO issues.
Using Ahrefs’ broken link checker reports, you can find both of these fast.
Note: This tool is a part of Ahrefs’ Site Explorer tool which also lets you see a website’s backlink profile and the organic keywords a website ranks for. More details here:
So what’s the difference between a broken link and a broken backlink?
A broken link is when a page on your website is linking to some other page that no longer exists. This is bad for two reasons:
1. It’s creates a bad user experience. When people click a link on your website, they’re redirected to content that no longer exists.
2. Google checks every link on your page. Once it sees that some of them lead them nowhere, it will value your page less because it’s apparently linking to some really outdated pages.
A broken backlink is when another site is linking to a page on your website that no longer exists.
This kind of link doesn’t send you any link juice or help you to rank better in Google’s search results.
To fix broken links, you can update your pages with more up to date resources, or remove them completely.
For broken backlinks, you have a couple of options.
First, you can recreate the page that was previously on your website so the backlinks are no longer broken.
If the page is no longer relevant, you can create a 301 redirect that links back to another relevant page on your website.
This way, you will continue to maintain some of the link equity.
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