How To Run An search engine optimization Content material Audit To Construct search engine optimization Silos! Arrange Your Content material For Higher Search Rankings

by    SEO   Saturday, September 29th, 2018

This video shows how to audit your content for SEO. You will see how to organize your content with SEO silos so the search engines fall in love with your site and give you more traffic!

the first video in the SEO silo series that explains what a silo is and maps out how to create one can be found here:

Personally, I’m not the type of person to map out a big silo plan and execute it one post at a time… That just doesn’t work for my personality!

I’m more of the kind of person who just blazes forward creating content and making progress as best I can.

Then after creating hundreds of posts I run a website audit to understand what I’ve created and to group the relevant blog posts together into SEO silos.

You will learn my exact process for this type of search engine optimization content audit in this video.

This is one type of an SEO audit but honestly, it is mostly a content audit. A full site audit for SEO would get deeper into the domain authority, page authority, search volume, rankings of each post.

There is a time and place for a full SEO audit, but if you have completed a 90 day challenge or have been blogging for some time and have a lot of disconnected content pieces on your site…

This type of content audit will help you improve the rankings of your best and most valuable posts!

First you will learn the exact WordPress plug-in I used to export all URLs and titles into a spreadsheet so you can work with it later.

Then you will learn how to organize the content at two separate levels using WordPress’ tagging function and also internal linking.

We build out all of the organization in the spreadsheet first through adding two separate columns one for the tags the other for the silos…

Then you go on page in the WordPress dashboard and actually implement the linking structure for each silo and add the appropriate tags to each post.

The main goal is to stay focused on 628 categories that all of your content groups within. You should only give one specific tag (usually representing a category) to each post. This forces you to get extremely clear on your core content areas.

You will also see how I was able to lay out the tagging system onto my blog roll to help for the user experience in viewing my content on my website too.

Helping users find more content they are interested in is key to increasing page time, page views, and all of those metrics Google likes to see from users spending time on your site.

If you enjoyed this video and read this description to the bottom, be sure to leave me a comment and let me know! 😉