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Video #15: How To Use Chatbots To Boost Your Business’ SEO
You might have heard that chatbots are the next big thing in digital marketing – SEO included. Business owners looking to enhance the relationship with their customers online should consider adding a chatbot to their website. Chatbots can help you with your customer retention, increasing your conversion rates, and through that, boosting your rankings. But you might still be asking yourself: how to use chatbots to boost your business’ SEO?
Are chatbots for you?
First of all, you need to make sure that having a chatbot will indeed improve the experience on your website. Chatbots are most readily used by young females so if your business caters to this demographic, having a chatbot might be a good idea. For example, if you’re selling beauty products, having a chatbot could be a great way of helping your customers search or even try out your products online. A great example of how successful this strategy is are brands such as Sephora.