Put on your thinking cap because this episode involves some maths.——— Get a Free Marketing Review ➡️ https://exposureninja.com/review/
Join us as Head Ninja Tim provides a quick overview of how to measure and improve your digital marketing return on investment (ROI) across all your digital channels.
We’re also showing you a live client example to walk you through some critical ROI metrics that you should be tracking right now and how you can make smarter decisions based on your ROI performance.
Whether you’re running an eCommerce store or generating leads for a services firm, this episode should help you understand the relationship between your marketing spend and revenue.
00:00 — Introduction
04:20 — Setting up Google Analytics
04:51 — Metrics to consider
04:59 — AOV formula
05:29 — ALV formula
06:51 — Marketing ROI formula
10:29 — Marketing ROI per channel
16:00 — Return on ad spend (ROAS)
18:32 — Organic search ROI
23:18 — Maximum cost-per-acquisition (CPA max)
26:12 — Attribution models
31:33 — Actionable takeaways
Resources and Links
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👋 Who Are Exposure Ninja?
Exposure Ninja is a full-service digital marketing agency offering search engine optimisation (SEO), content marketing, PPC (Google Ads and Facebook Ads), influencer outreach, and website design and development.
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