Link building is a very, VERY important strategy to get your website showing up at the top of the search results.
Links tell search engines that people trust your site. When someone links to your site, or a page on your site, and you get a backlink, that site passes on a thing called link equity.
Link equity = trust
If you site earns a lot of backlinks, it’s more likely you’ll rank higher in the SERPs because of these trust signals from others.
Backlinks and SEO go hand in hand.
Internet marketer Jenna will explain more about link equity, metrics like Moz’s Domain Authority and Ahrefs’ Domain Rating, and how to earn links for your site.
What is link building 0:11
Why link building matters 0:42
How link building helps your SEO 1:37
What is link equity 2:06
5 tips for a successful link building strategy 3:45
1. Create content that adds value to your site and related sites 3:49
2. Research competitors’ content and backlinks 4:21
3. Research sites in your industry or niche for link building opportunities 5:11
4. Promote your content 5:44
5. Never, ever buy links 6:38
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