As a business owner, you have probably went with the same gusto to find the right affordable SEO company and backlink service provider as you would your vice president of operations. That is how important and valuable their service is, and how devastating the results would be if they performed badly. You want to search and seek referrals for an affordable SEO company and backlink service provider. You don’t want to overpay, but you don’t want to be under-delivered, either.
Besides website content and keyword research, there are two major functions that an affordable SEO company and backlink service provider will perform to increase your SERPs.
1. Backlink Services and Link Building
After analyzing and finding your best keywords and fixing your website content, your affordable SEO company and backlink service provider is going to focus on link building your brand all over the Internet. This will include cross-linking posts in your blog and on your website so that when a reader or customer clicks on a page they like, they can see other options that relate on another page or blog post.
Another way your SEO expert works is to find other websites and blog owners who are in the same industry. They assist you with building a relationship with them so you can share links to each other’s websites and blogs. This should be done with as many reputable bloggers and Internet business owners as possible. The ranking improvement you see from this will only be as good as the quality of the content on the other websites and blogs, so be picky.
2. Anchor Text
Article writing will be a big piece of the pie for your SEO company and backlink service provider. Whether you supply the article or they hire a writer, they will create anchor text in the article to direct an interested reader to your website.
For example, you have a blog entry that talks about your dog and his toys that might go something like this: “My sweet Cocker Spaniel, Hugo, loves his King Kong Chewzit toy. I love it too, because it doesn’t disintegrate all over my carpet when he plays with it.”
Your affordable SEO company and backlink service provider will take the words “king kong chewzit toy” and make that a link directly to your website page that sells that product. This is an anchor text. It will be used throughout your blog and website. In addition, there will be articles that relate to dogs, dog toys, dog owners, etc., that your affordable SEO company and backlink service provider will write and include anchor texts back to your Internet business website.
The quality and expertise of an affordable SEO company and backlink service provider cannot be stressed enough. You can realize great results and more traffic due to higher-ranking SERPs, in turn giving you a very large ROI.