Implementing and internal linking strategy for SEO can make a big difference in your organic search rankings.
One of the ways that Google determines what a page should rank for is via internal links. These links help tell Google which pages on your site are important.
The more internal links a page on your website has, the more authority Google will give to that page.
So, if you have a page on your site that you just can’t seem to get ranked for a particular keyword, then it’s a good idea to take a look at your internal linking structure and see what’s going on.
If you add more internal links to a page, then over time Google will see that change and adjust the rankings for that page accordingly.