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Oftentimes, this type of service will combine consulting, competitive research, link prospecting, auditing, and link outreach, along with a lot of data analysis and planning. This type of service is usually a little more expensive than stand-alone tactics like blogger outreach link building. However, having the right strategy can be the difference between wasted spending and remarkable ROI, so don’t rule this out on cost alone.
Content marketing is defined as the combination of whitepapers, e-books, educational blog posts and other content with the intent of informing potential customers. Link building on the other hand is more focused upon outreach and promotion of both education content and when possible, sales content. That being said, there is definitely an overlap in the two.
So instead of content marketing vs link building, you should be thinking content marketing + link building = better ROI. While the link building tactics list above is not an exhaustive list by any means, it should help you get up to speed on the most common tactics pretty quickly.
Since link building consists of many possible tactics, we are going to look at companies that excel at the tactics discussed above. Whitespark is a well-known citation building service that also offers some good local SEO themed tools and resources. According to their site, “Whitespark builds tools and provides services that help businesses and agencies with local search marketing.
A top tier PR Firm, 360 PR has worked with major brands such as Nintendo, Honeywell, and Liberty Mutual. Located in Boston, MA this firm offers a variety of services that span both online and offline channels to help you build brand awareness in a big way. While the exact pricing will vary by project, this type of premiere, enterprise focused PR service does not usually come cheap.
This type of service is more geared towards selective PR than SEO focused press releases. Cision is a press release syndication service that many PR companies use to resell to their clients. Instead paying the middle man, why not go directly to the source? Cision is a cloud based SaaS company that offers the tools to help you syndicate your press releases, along with other services.
If SEO press releases are part of your strategy, Cision is a good way to make that happen. Podcastbookers is a service designed to help you get a fixed number of monthly appearances on podcasts. They offer a comprehensive service that helps you: Prepare your pitch Prepare you for interviews Optimize your podcast appearances for Google and social media The pricing of this service is considerably cheaper than hiring a PR firm, with 4 guaranteed bookings costing $700 per month or about $175 per appearance.
With major clients such as Microsoft, Paypal, and Netflix, M is a leading video production company located in Los Angeles, CA. Their basic video production service starts at $3,500 per month with more custom videos starting around $6,000 per month. As the top rated video production company in LA, the prices are certainly reasonable for the level of expertise they bring.
While Screaming Frog might best be known to industry professionals for their tool “Screaming Frog SEO Spider” they are also an accomplished content marketing service. With this service, you can expect a combination of content production followed by outreach to promote that content. The strong focus on earning links over “building” them can lead to some quality placements, but may not be the most time or cost effective method, which can be a budget breaker for some companies.