Search Engine Optimisation is the process of designing and promoting websites in such a way that would make it easier for search engines to determine how content should be classified in their databases.
The information gathered helps the search engines uncover what the web page is about and determine its rank among other existing websites that provide information about the same topic.
The higher the website is on the rankings, the greater the traffic it will receive. However, most people find SEO difficult to grasp as there are many aspects involved and the rules keep changing. Here are a few core concepts to help you understand what SEO means and how it works.
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