Tips on how to improve on page SEO optimization with Screaming Frog and Answer The Public
A client told me she wasn’t too confident about SEO.
So here’s a way to review your on page optimisation and improve it with 2 free tools.
download Screaming Frog and install it
enter your url and select the html filter
Each page should be about a topic and ranks for multiple related keywords
You should have a consistent topical page
Check the following all contain your ’seed’ keyword topic
Page Meta Description
Select the SERP snippet to see what your page looks like in Google
Export All Pages (if your are doing a site audit, not a page audit)
Go to SEMRUSH.com and enter your keyword into the keyword tool and select your country
You will see the monthly search volume and related keywords that may give you some page content improvement ideas
Go to your web page
I write my pages like a book; my page has chapters and sections
Open up a text file and write down the sections of your page
Now go to AnswerThePublic.com
Enter your seed keyword and select your country.
Select the data button of the top, questions, prepositions, alphabetical questions
Write down the questions missing from your page
Add these questions at sections in your text file
Now you know the questions and content missing on your page
Now write and add this additional, missing content to your page
Tweak your page title and description to make your page more compelling.
My full SEO guide is located here : http://www.platonik.co.uk/platonik-blog/seo
My website is here : www.platonik.co.uk
Twitter address is : www.twitter.com/FraserMcCulloch
Background Music credit : http://freemusicarchive.org/music/Flying_Species/