In today’s video, I’m responding to the claim that Income School makes that “Link Building is Useless, do this instead…”
Make great content and the algorithm will take care of itself. Create content that satisfies the user query and Google will reward you later.
There’s less worry or risk of a penalty.
Content is a more worthwhile investment than a backlink – better to build the content and let it sit.
THIS STRATEGY IS GREAT IN SOME CIRCUMSTANCES
They don’t talk about keywords that much in this video, but the strategies that they use and reference in other videos are very good.
Finding low competition keywords is the quickest way to get a niche or authority site off the ground.
I’ve done this multiple times and talked about it recently because we made an off-site blog to one of our e-commerce stores WITHOUT building any links.
You can make A LOT of headway doing this especially if there are lots of “unclaimed” keywords in your niche.
Your business has keywords that you NEED to rank for.
There simply aren’t as many buying intent-driven keywords to work with.
Without a unique keyword angle, Google won’t reward your site on content alone.
E-COMMERCE STORE EXAMPLE
Your best buying intent keyword (as indicated from your Google Ads) is “Kitchen Islands” or for the product names of the kitchen islands you’re selling.
Unless you can rank for these keywords, any SEO efforts you do are probably a waste of money.
Informational keywords simply don’t convert enough – although they can give a boost.
Google is showing products or category pages for these keywords that have little content to begin with (you can’t compete on content).
Sometimes there are ZERO informational keywords about products that have buying intent – if they are specific products.
MAKING A BUSINESS DECISION
It doesn’t make financial sense to build out a bunch of informational keywords and wait for the links to come to boost your site.
It could take YEARS to rank for the keywords you want to rank for.
Link building is the ONLY way to get the ball rolling quickly enough to where doing SEO would even be worth it.
Income School’s message is great in this video, but you need to know when/how to use it.
Our strategy is that we’ll continue method’s like theirs for informational keywords and building out blogs, but not for ranking things like product pages or category pages because content simply doesn’t matter – there’s no other intent to be met.
Impossible to build up a site’s authority on content alone if you’re not going for the right keywords.
👉 FREE COURSE: https://www.buildassetsonline.com/playbook
👉 eCommerce COURSE: https://www.buildassetsonline.com/asset/
👉 Dropshipping Playlist: https://www.youtube.com/playlist?list=PLEaOfme1nJHlUCyCiy5eqWM0WYLzI6Zaw
👉 Income School’s Original Video: https://www.youtube.com/watch?v=TH06B0N_Pjw&t