by OneCommand SEO Monday, March 2nd, 2015
We live in a world where most sentences end with, “Let me Google it.” Information is readily available at our fingertips and consumers are leveraging online research for any major purchase decision. With the help of the internet, consumers are getting smarter and smarter about their vehicle of choice and vehicle services needs including options and price before ever stepping foot into a dealership. In fact, in recent years, these internet-savvy buyers have switched their vehicle research methods to find information through local search, consumer review sites, and social media. These consumers are looking for comments, likes, and reviews about a specific manufacturer’s vehicles and which local dealership to buy from or where to service their vehicle. If they can’t find your dealership through these methods or you have a bad online reputation, they are turning to your competition for their vehicle needs. Today, we are going to focus on local SEO, also known as local search, and how to improve your dealership’s ranking to make sure you are being found by potential buyers.