search engine marketing Backlinks What are They? Vlog 4 - Nova Options

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search engine marketing Backlinks What are They? Vlog 4 – Nova Options


Website Backlinks. Should you use backlinks for your SEO today? What you should remember while building links.

A Nova Solutions Senior Internet Marketing Consultant covers a few key elements about SEO backlinks and what they are.

Backlinks are links that connect to your website. If done correctly and with the correct type of backlinks, it could be very effective part of your SEO strategy.
Google constantly changes its requirements and algorithms on how it views certain aspects of your website before it gives a rank and score of importance and relevance. Typically a backlink is a guide to how popular your website is, but more doesn’t always mean better.
The search engine will view Backlinks from irrelevant websites or spammy links negatively. So when creating links it is important to make sure that they are not automated and when you are manually building them, make sure they are from high PR websites. They should be relevant to your industry and have relevant content that is associated with your websites theme of either the product or service being offered.
By sacrificing the quality of your backlinks, you risk having your domain penalized and ultimately hinder the SEO performance of your website. So when considering your backlink strategy, make sure that the Internet Marketing Agency your selecting has the extensive knowledge and experience to provide the most appropriate outline for your campaign.

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