search engine optimisation tutorial for novices: begin with search engine optimisation

by    SEO   Thursday, March 19th, 2020

Do you want to get up to speed on the basics of SEO? Do you want to know how Google works and what you can do to make sure you climb the rankings? Then our SEO tutorial for beginners is for you! All videos are part of our free SEO for beginners training. Check the full (free) course, which includes reading materials and quizzes as well, on

► About this video
This SEO tutorial consists of three modules. In the introduction module, you’ll find out how search engines work, how they see your website and how the Yoast SEO plugin can help rank you higher. The second module of this SEO tutorial teaches you the basics of keyword research, SEO copywriting and site structure. And in the last module, you’ll learn about crawlability and rich search results. Scroll down to check all the separate videos that are included in this tutorial.

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► Lessons included in this tutorial
Click the time stamp to go directly to that part of the video.

00:00 – How do search engines work?
06:04 – Understanding the Google search results page (SERP)
10:54 – What is SEO?
15:42 – What is holistic SEO?
21:58 – How does (holistic) SEO work?
26:55 – Yoast SEO free: features explained
31:37 – Yoast SEO Premium: features explained
36:43 – What can’t Yoast SEO do? Things you should do yourself.
40:30 – What are keywords?
46:01 – Keyword research: How to find keywords that make you rank
50:24 – How to use the focus keyphrase in Yoast SEO
53:52 – Why great content is so important for SEO
57:28 – How to write great content for SEO
1:00:34 – How to improve readability using Yoast SEO
1:05:09 – How to create a great site structure for SEO
1:11:12 – How to create cornerstone content using Yoast SEO
1:16:01 – What is crawlability?
1:20:35 – What are rich results and how to get them?

► What should you watch next?
Do you want to learn how to make a WordPress website? Check out this WordPress tutorial:

Or watch one of our videos about:
‣ Optimizing images:
‣ Structured data:
‣ The Yoast SEO plugin:

► About the SEO for beginners training
In the SEO for beginners training, we will teach you what SEO is, what Google does, and how to rank in the search results. Do you know, for example, how Google reads your content and ranks it? Well, after this training you will! We’ll also tell you how to write your copy in such a way that Google knows exactly what you’re talking about. Moreover, we’ll tell you how you can make sure that Google can actually put your pages into the search results. And much more!

► Yoast
The mission of Yoast is ‘SEO for Everyone’. We want to give everyone the opportunity to rank in the search engines. Our SEO plugin, blog posts, and online courses should enable both large companies as well as small websites to attract the traffic they desire.
‣ Visit Yoast:

► Yoast SEO academy
Yoast SEO academy is the online learning platform for SEO by Yoast. Our online SEO training courses teach you vital SEO skills you can apply at once. Because our mission is ‘SEO for everyone’, we want to share as much knowledge as we can. That’s why we offer three free courses on SEO, how to create your own WordPress website, and how to get the most out of the Yoast SEO plugin.

We also offer more specialized training courses on keyword research, SEO copywriting, technical SEO, structured data, site structure, and more. All our training courses are developed by world-class SEOs and education experts trusted by the world’s biggest brands. Whether you’re a blogger, developer, online marketeer, or own a business, big or small: we believe in SEO for everyone.
‣ Visit Yoast SEO academy:

🎓Free online courses by Yoast SEO academy
‣ SEO for beginners training:
‣ WordPress for beginners training:
‣ Yoast SEO for WordPress plugin training:

📚Want access to all Yoast SEO academy courses?
Keep ahead of your competition with the Yoast SEO academy training subscription. This subscription gives you access to all our online training courses, including any new course we release. You’ll learn about keyword research, SEO copywriting, site structure, technical SEO, and much more! Our training subscription will really help you become an SEO expert!
‣ Get your Yoast SEO academy training subscription:

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