The best way to edit your textual content for readability | search engine marketing copywriting

by    SEO   Tuesday, May 7th, 2019

This video about editing your text for readability is part of the online SEO Copywriting training by Yoast SEO academy. Learn more about how to write great content that ranks in the search results – The course includes reading materials and quizzes.

► About this video
In this video, Jesse talks about auditing your text for words and sentences that make it more difficult to read. The rule of thumb? The longer the word, sentence or paragraph, the more difficult it is to read. And why use difficult words when simpler ones are available so often? Visitors are more likely to read a whole article that’s easier to read, than one that takes more energy to understand.

Watch the video to learn how to write readable texts!

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#YoastSEOAcademy #SEOCopywriting #SEO #Readability #YoastSEO #SEOforWordPress

► Items discussed in this video
0:00 – Introduction
0:21 – Using simple words
1:49 – Simplifying your sentences
3:28 – Avoiding writing fragments
4:34 – Conclusion

► What should you watch next?
Do you want to know more about the passive voice? Check out this video:

Or watch one of these videos:
‣ What are transition words?:
‣ How to use transition words:
‣ Why great content is important for SEO:

► About the SEO Copywriting training
If your web text is well-written and optimized for your visitors and search engines, you’re more likely to rank higher in Google! With the SEO copywriting training you will learn how to do that.

After this training….
– Your texts will be a breeze to read. Your audience reaches the end of every page without any effort!
– You’ll write faster and rank higher because you know how to prepare before writing. You’ll stop trusting your gut feeling in structuring your text.
– You’ll know more about picking the right keywords and topics that people are looking for. You’ll know what to write about to attract more readers.

► Yoast
The mission of Yoast is ‘SEO for Everyone’. We want to give everyone the opportunity to rank in the search engines. Our SEO plugin, blog posts, and online courses should enable both large companies as well as small websites to attract the traffic they desire.
‣ Visit Yoast:

► Yoast SEO academy
Yoast SEO academy is the online learning platform for SEO by Yoast. Our online SEO training courses teach you vital SEO skills you can apply at once. Because our mission is ‘SEO for everyone’, we want to share as much knowledge as we can. That’s why we offer three free courses on SEO, how to create your own WordPress website, and how to get the most out of the Yoast SEO plugin.
We also offer more specialized training courses on keyword research, SEO copywriting, technical SEO, structured data, site structure, and more. All our training courses are developed by world-class SEOs and education experts trusted by the world’s biggest brands. Whether you’re a blogger, developer, online marketeer, or own a business, big or small: we believe in SEO for everyone.

‣ Visit Yoast SEO academy:

🎓Free online courses by Yoast SEO academy
‣ Yoast SEO for WordPress:
‣ WordPress for beginners:
‣ Block editor training:
‣ SEO for beginners:

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