Google is a competitive online marketplace where success is based on authority and marketing strategies. One factor that can significantly boost search engine rankings is Backlinks!
What is a backlink? and why is it so important to get quality backlinks pointing to your website? Part of your search engine ranking and online authority is driven by backlinks, but not all links are created equally. In this session you will learn how to identify quality backlinks worth pursuing to boost your search engine ranking, and the toxic links to avoid.
Speaker: Bassem Ghali
Canadian Entrepreneur of the Year Award Winner & CEO at Green Lotus
Bassem is a search engine marketing strategist and speaker with more than 10 years of experience managing online marketing strategies for some of Canadian & International corporations including Canadian Tire, VistaPrint, Egypt Air, Xplornet, Direct Energy and Toronto Star.
Demonstrated success in online marketing has led to speaking engagements at marketing events around the world, and the honour winning the 2015 Entrepreneur of the Year Award, presented by the Canadian Association of Marketing Professionals!
Bassem is the driving force behind Green Lotus and has an knack for creating innovative online marketing strategies & tools for medium, large businesses and non-profits. In addition to providing digital marketing services, Green Lotus places emphasis on education and training; empowering entrepreneurs, business owners and marketing professional with the knowledge and skills they need to succeed in today’s competitive online marketplace.