http://AdventuresInVisibility.com | How to Boost Your Visibility with SEO to Get Better Conversion on Your Site*
In this episode of Adventures In Visibility I welcome my good friend and colleague, Rich Brooks founder and president of flyte new media, to discuss search engine optimizaton (SEO), visibility and how to better better conversions on your site.
Rich Brooks is founder and president of flyte new media, a web design and marketing firm in Portland, Maine. He is a nationally recognized speaker on entrepreneurship, Internet marketing and social media.
He is currently an Expert Blogger at FastCompany.com and a regular contributor at SocialMediaExaminer.com. Rich is a founder of The Agents of Change Digital Marketing Conference, an annual conference on search, social & mobile marketing.
He runs The Marketing Agents Podcast, where he interviews marketing experts from around the world on search, social & mobile marketing.
On the Hangout Rich and I discuss:
~ How to discover which keywords your ideal customers are looking for
~ How to place them strategically on your site for maximum impact
~ How to use them for blog posts and YouTube videos to increase your reach
~ How to drive people to your site for improved conversions
0:12 Adventure in SEO with Rich Brooks
1:37 Introduce Rich Brooks
3:44 Is SEO dead?
4:11 60-80% of traffic is coming from Search
5:11 SEO is planning for the future of your own business
5:41 If someone is search, why wouldn’t you want to be the top result for their answer?
7:01 There are evergreen tactics that always work
7:54 The solopreneur and business owner need to know the basics
9:21 YouTube is part of the equation
9:37 How do you discover the right keywords for your audience?
10:00 Rich’s 3 step process
10:17 Brainstorming keywords
13:09 Testing phase
13:23 Heath Brothers – Made to Stick
13:43 #1 testing tool for keywords
14:27 Organize keywords into categories
15:19 Use Google Trends for trends over time
16:33 You have to know what your audience is looking and create your content around it
16:5;7 Question from Cyd Rust
18:3;7 How to breath new life into old posts
19:31 Shoutout to Mia Voss
20:11 Question from Leila Martin on backlinks
20:48 Moz link tool
21:21 #1 way to get more links to your site
22:30 Pro tip on backlinks
23:37 What NOT to do to get guest post gigs
23:52 Do social sharing links count as backlinks?
25:42 How does SEO impact your online visibility?
26:11 Once they get to your website, what do you do with the visibility?
26:55 Conversion, it takes time to build trust
27:15 If your website looks shoddy, people will question how professional you are
27:56 What is a quiet page?
28:49 If it’s not serving the purpose of your site, get rid of it
29:07 The Jam Study
30:13 Selling is not telling
30:30 Your email list is the most important thing (still!)
30:51 Shoutout to Esther Okamura
31:34 First step to take to start using SEO for building visibility
33:44 WordPress SEO plugin by Yoast
34:16 YouTube optimization for search
35:21 80-90% of seo tactics don’t change
36:43 Rich’s most memorable Adventure
36:43 Rich is the Zombie guy
39:49 The Agents of Change Digital Marketing Conference
40:22 Check out the sizzle reel to see a presenter swallow a 26″ sword
Connect with Rich:
Agents of Change Conference: http://www.agentsofchangecon.com/
Marketing Agents Podcast: http://www.themarketingagents.com/itunes
Watch previous Adventures in Visibility here: http://denisewakeman.com/hoa
If you’d like to get on the email list to get notified about future Adventure Hangouts and when video replays and show notes are posted, go to http://AdventuresInVisibility.com or reply below with a request to be added to my G+ Adventure Circle.
#AiV #HOA #denisewakeman #therichbrooks #AdventuresInBusiness #AdventuresInVisibility #SEO #visibilitytip