The way to Do an web optimization Audit to Enhance your Rankings (2021)

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The way to Do an web optimization Audit to Enhance your Rankings (2021)


In this video, you’ll learn the process of doing an SEO Audit on your website in order to find technical mistakes that could negatively affect its performance.
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An SEO audit of your site can provide insights and help you address common issues that may be preventing your page from ranking on Google.

An SEO Audit is a top-to-bottom examination of your website, with a focus on the factors that allow you to rank on search engines. This is an in-depth process with some very technical aspects. In this video, we are going to go over some of the basics, show you some useful tools, and also link you to some resources that will help you with some of the more technical points.

Semrush’s Site Audit tool will be a major player in your audit. With this tool, you can scan a website and receive a thorough diagnosis of your website’s health. There are other tools, including the Google Search Console, that we’ll be using as well.
The Site Audit tool scans your website and provides data about all the pages it’s able to crawl, including how many have issues, the number of redirects, the number of blocked pages, overall site performance and crawlability, and more. The report it generates will help you find a large number of technical SEO issues.

There are a few more technical issues that are checked during a site audit, so here’s a link to an article with more technical details, as well as a list of helpful SEO resources.

How to do an SEO Audit ►

00:00 Intro
01:00 What’s an SEO Audit?
01:32 How can Semrush help? Site Audit tool!
02:03 Site Architecture issues
02:28 6 Signs of a well-structured website
03:40 Internal links issues
04:20 Checking problems with internal linking on Site Audit
05:35 Security of your website
06:32 Site speed issues
07:00 Core web vitals! Next Google algorithm update
07:30 How to optimize images
07:52 Mobile-friendliness
09:14 Audit your AMP pages regularly
09:39 Duplicate content issues
11:13 Compare crawls and progress tab – keep track of your issues and fixes!
12:15 Upcoming video topics
12:50 Outro

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