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Founded in April 1996, Alexa.com was designed to provide an interactive web navigation system. The most impressive part of the platform, now owned by Amazon.com, is the free Alexa Toolbar.
First released in 1997, the Alexa Toolbar is known as the B.S. detector for Internet sites. With over 10 million users, the toolbar tracks how people use the Internet and turns this information into ranking statistics for each site on the Internet. For instance, Yahoo is ranked as the number one most visited site on the Internet.
So how do you use this tool? First, you download the Alexa Toolbar as follows:
1. Go to Alexa.com and click the “Toolbar Menu” at the top of the page.
2. Click “Download Alexa Toolbar” big green button at the right of the page.
3. Agree to their terms and then click “Install” on the next page.
Reload the page you are viewing or restart your browser and the toolbar will appear across the top of your browser. The tool provides you with valuable information regarding any site you are looking at, including your own.
It tells you the traffic ranking of the site compared to all sites on the Internet (globally), as well as within your particular country or region. The tool also provides you specific traffic information for the site and lays out sites that are similar to the one on your screen.
Instead of making baseless assumptions regarding how “good” a site is or whether it is successful, you can use the Alexa statistics to get a better idea. If any company approaches you claiming they have a lot of traffic, you can just pull up their site and review the Alexa statistics. This allows you to verify who is receiving a significant amount of traffic and who is feeding you a line of B.S.
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I hope you find these tips helpful for building YOUR success online!
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