by Swiftype Search SEO Monday, April 3rd, 2017
Consumers arriving on your website want to find what they’re looking for quickly and easily. They’re limited with their time — this is often the primary reason they’re shopping online in the first place. An effective site search solution helps them find what they’re looking for quickly and easily (not to mention some complementary cross-sell and upsell items that they didn’t know they were looking for), enabling them to make a purchase and move on with their day. Factor in the growth of mobile commerce, with consumers shopping on smaller screens and less likely to browse, and site search has taken on added significance for online retailers.