According to an Econsultancy review in July 2012, 52% of respondents agree that, “the ability to personalise web content is fundamental to their online strategy”. In this webinar we’ll expand on the opportunities personalisation offers for today’s marketer and look at examples of how QuBit delivers 20% increases in conversion for our clients.
We will show you what personalisation really means for the marketer, moving beyond the now standard Amazon pioneered product recommendation engine. We will show you how to create thousands of unique variations of your site perfectly matched to different groups of people, each in need of different information before purchase, to drive double-digit uplifts. This could be in the form of new content, offers, promotional messages, extra product information, layout, theme or other widgets.
Just as important as what you’re serving, is why you’re serving it – the real questions behind successful personalisation are built on powerful consumer insights. In the webinar we’ll address this point, talking about the best way to structure your data and prepare for personalisation.
Outline:
A brief history of personalisation
Adding structure: which data should you collect and how should you collect it
Discovering useful insights: which segments are you looking for
Delivering personalisations: a new workflow for the 21st century marketer
Personalisation in action: winning eCommerce case studies
Q&A
Speakers:
Graham Cooke, CEO, QuBit
Prior to founding QuBit, Graham spent 5 years working at Google. His most recent role there was as global leader on Google’s strategy for conversion rate improvement. This involved working with Google’s largest and smallest customers to improve their online conversion rates as well as developing the Google Conversion Professional program.
The secret to QuBit’s rapid growth lies in Graham’s instinctive ability to evolve with the latest breakthroughs in digital by building a nimble approach to cloud based technology. He honed this skill whilst working as Google’s Global Leader on their ecommerce effectiveness strategy and also whilst driving Google’s internal strategy to develop an ecosystem to improve websites. Today, QuBit is a SaaS company which helps smooth the customer experience from start to finish, comfortably building on existing technologies in the marketplace.
Graham has appeared numerous times for Google on the BBC, CNN, ITV and at regularly inspires crowds at ecommerce events.
Ian McCaig, CMO, QuBit
Ian leads all product marketing, communications and business operations at Qubit. Before Qubit Ian worked at Google for 5 years and in that time gained experience in marketing, product and sales development. Ian led Google’s business marketing team in the UK, helping customers and agencies understand how to get the most out of Google’s solutions such as Adwords, YouTube, Google Analytics and Google’s suite of insight tools.
Ian has been a key contributor to the open source universal data model that underpins Qubit’s tag management product, Opentag. He has also set the strategy around technology partnerships, and helped build Opentag into the fastest growing tag management provider in the market.
source
