Learn the fundamentals about Google’s E-A-T: Expertise Authoritativeness and Trustworthiness, what it is, how it works and how to optimize it, featuring SEO guests Marie Haynes (Marie Haynes Consulting) and Lily Ray (Path Interactive):
1:38 – What is Google’s EAT and why should you care about EAT?
4:30 – Why is E-A-T a controversial topic?
8:12 – What specific actions we can do to improve our EAT?
15:25 – Which are the most common EAT issues?
18:45 – Are there any specific tools that you use to help when assessing EAT?
23:10 – What EAT topic you would like to double down on to finish, as is particularly important?
If you have any questions or doubts, leave them in the comments!
#GoogleEAT #EAToptimization #SEOtips