What’s search engine optimisation (Search Engine Optimization)? | HiiQ – search engine optimisation – Ep. 1

by    SEO   Tuesday, September 11th, 2018

In today’s video, Peter, CTO, introduces the newest series from Hiilite, HiiQ – SEO.

SEO stands for Search Engine Optimization.

It is the process of increasing both the quality and quantity of traffic by adhering to search engine’s (i.e. Google) best practices.
We see some confusion from clients and potential clients about what exactly SEO is. In most cases, its not a series of ‘hacks’ or ‘voodoo’ that magically ranks you atop the search engine results pages. Instead, it is a long game that as you continue to meet the needs of those searching online, providing answers to valuable questions, Google and other search engines reward your website.

Google is like a really intense metal detector, constantly running search queries through its algorithm, evaluating the signals it receives from websites. My job as an SEO specialist is to fill your pockets full of coins in this case.

This isn’t a quick process. The analogy we like to use at our agency is that SEO is much like going to the gym, with a few exceptions, getting in shape is a long process.

The same is true with SEO.

Stay tuned, in the upcoming videos we will share some tips for improving the user experience and answering questions, to increase your search engine ranking.

If you have any questions, be sure to leave them down below. Like this post and hit that follow button to notified of our next tip. See ya next time.

Just say Hii!

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