Search engine algorithms must choose your indexed pages to appear in search results. Each page must be ranked highly to enable search engines to select your pages. A search engine optimization strategy is required to get that high ranking.
Three essential actions are required for search engines to function: indexing, crawling, and ranking. Search engines use all three efforts to provide results for users searching for keywords and phrases.
Crawling. Googlebot is the name of Google’s crawler. Search engine crawlers are capable of reading code. You can place commands in your robots.txt files and web pages to provide directions to search engine crawlers. For example, you can ask search engines not to index specific directories or content.
Ranking. Complex search engine algorithms evaluate each web page indexed by search engines, looking at hundreds of search ranking factors, including both on-page and off-page factors. Pages with more value are ranked higher and appear higher in search results.
Search engines can crawl, index, and rank web pages. However, they also can penalize individual pages or entire domain names in certain circumstances.
Search engines have terms and conditions. If a page or domain violates these terms, they can be removed from the search engine index (and often are) or penalized so that they don’t appear in search engines.
Kristian D’An wrote this post. Kristian is the owner and SEO Specialist of the best SEO company in St Petersburg. Kristian has been optimizing websites successfully for over seven years. He has helped his clients achieve the #1 position on Google in several different industries.