http://iedwebmarketing.com I am often asked “How do I rank my website on the first page of Google?”.
I always say its about identifying the right keywords, optimizing your website and acquiring good quality backlinks to your website.
However content plays a key role in how well you rank. This is for two reasons.
First your content must speak to your prospects. You only have seconds to have a prospect decide if they are in the right place and if your company can help them. People in business buy to get out of pain or to avoid pain.
For example, maybe their pain is lack of sales and they want to quickly assess if you can help them and that you work with companies like theirs. Meaning their size of company or their industry.
Maybe they need a new phone system or conferencing system or have a problem and they want to decide quickly if you can help them.
Your content should talk to your prospects to assure them they are in the right place and you can help them.
Make sure you tell your prospect the next step. Ask them to call, fill out a contact form or sign up free report.
Second, adding content to your website is not a one time event.
Google likes websites that add fresh content on a regular basis. It shows them that your website is active and relevant.
This is where a blog or resource section on your website can be key. Add images, graphics or videos whenever possible.
If your not a writer, outsource your writing to another company. Or you can find relevant articles or blogs, write a short paragraph why you like the article, then link to the original article. This short paragraph is considered original content and can help boost your companies rankings.
If you would like more information on how to rank you website high on search engines or if you would like more information on creating content, please contact me through my website. I offer free 20 minutes consultations for a limited time at http://iedwebmarketing.com/free/